📰 press kit

Every swipe,
pinned where it happened.

TallyMap is an iPhone app that shows where you spend: each card swipe becomes a pin at the shop it happened in, counted in tally marks, never in red numbers.

The story

Budgeting apps tell you "dining: $412". TallyMap tells you it was the coffee place near work, nine times, and the taco spot on Geary, four. Spending is grouped by physical place, so the same chain near home and near work are two different pins with two different tallies. The map is the hero; the week, month and year lenses and the ranked list of spots support it.

Money with friends has mostly failed because nobody wants friends to see what they spent. TallyMap's dares show counts only: "no takeout for a week, the loser buys" lives in the group chat through an iMessage extension, a friend accepts from the text in an App Clip without installing, and each phone judges its own swipes locally and reports a single number.

Transactions stay on the iPhone. There is no analytics SDK, no ads, nothing is sold, and the app never asks for your location unless you turn on an optional on-device signal. The free tier never asks for a bank: you drop a stroke on the map where you paid. Core links a bank through Plaid so the pins land by themselves.

Facts

PlatformiPhone, iOS 26.5 or later
AvailabilityUnited States, English
PriceFree to count by hand · Core $3.99/month or $29.99/year
Bank syncThrough Plaid, Core only, read-only
DataTransactions and places stored on the phone (SwiftData)
TrackingNo analytics SDK, no ads, no location tracking
Also in the boxApp Clip, iMessage extension, home-screen widgets, Siri shortcut
CompanyOrynt Labs, LLC · hello@tallymap.app

Quotes you may use

"Category charts answer 'what'. The map answers 'where' — and 'where' is the one you can actually change."

"Friends see how many times you slipped. Never what you spent. That's the whole trick."

Attribute to Victor Parker, founder, Orynt Labs.

Screenshots

iPhone 17 Pro, 1206×2622. Click for the full-size file. Everything shown is the sample city, not a real person's data.

The map tab: pins with totals over a city, the month lens, the weeks-on-the-map chip — the map

A spot page: tally marks for one place, its sticker and the pin card — a spot

The Spots tab: places ranked by visits — spots, ranked

The Tally tab: this week's marks in groups of five, the dares card — the tally

The sticker sheet with earned stickers lifting at the corner — stickers

The monthly replay player drawing last month's map — the replay

Icon

512 px PNG. Please don't recolour or add effects. The mascot is Tally, a hand that counts; he appears in the app, not on the icon.

Contact

Victor Parker, founder · hello@tallymap.app. A TestFlight link, a reviewer sign-in and Plaid Sandbox steps are available on request; replies the same day.

TallyMap on the App Store